学生会活动策划Student Union Event Planning
校园活动策划与视觉执行Campus Event Planning & Visual Communication
2023年,我参与并负责两项校园大型活动的策划与视觉执行,包括五月的「FUN颂艺夏」上美嘉年华与秋季开学典礼暨迎新活动。工作覆盖前期主题与流程策划、KV及传播视觉、公众号内容、活动物料、空间装置、参与方招募与现场搭建,并在执行过程中持续协调老师、学生团队及现场需求。
这两个项目让我第一次将设计能力延伸到完整的活动生产流程中:从一个概念如何被组织、传播,到最终成为真实发生的公共现场。
In 2023, I planned and delivered two major campus events, working across event strategy, visual communication, content production, spatial installation, stakeholder coordination and on-site delivery.FUN颂艺夏 / 2023 上美嘉年华SAFA SUMMER CARNIVAL / MAY 2023

从活动主题到现场落地,我负责将嘉年华的内容、视觉与执行组织为一套完整的活动体验。
From concept to on-site delivery, I worked across planning, visual communication and production to shape the event as a coherent experience.策划与组织PLANNING & ORGANISATION
- 活动定位EVENT DIRECTION↓
- 内容板块PROGRAMME↓
- 参与方招募PARTICIPANT RECRUITMENT↓
- 传播预热COMMUNICATION↓
- 现场执行ON-SITE DELIVERY
围绕毕业季与夏日校园氛围参与活动整体策划,梳理舞台、创意市集及互动内容,并推进活动时间线、参与方招募与现场执行安排。
视觉系统VISUAL IDENTITY
以活动主视觉为核心,将图形、色彩和字体延展至线上传播、舞台屏幕、导视及现场物料,使不同接触点保持统一识别。
The key visual was extended across digital communication, stage graphics, signage and on-site materials to create a consistent visual identity across different touchpoints.

传播与招募COMMUNICATION & RECRUITMENT
负责活动推文及相关传播内容,并将市集招募、活动信息与视觉系统整合进线上传播,使活动从预热阶段开始形成统一的公众形象。
Event information, market recruitment and visual identity were integrated into social content, extending the event experience into its pre-launch communication.从设计到现场FROM DESIGN TO SITE
- KV / DIGITALKV / DIGITAL↓
- 物料制作PRODUCTION↓
- 搭建INSTALLATION↓
- 活动现场LIVE EVENT
除了前期视觉设计,我也参与了活动现场从制作、搭建到最终执行的完整落地过程。围绕主舞台、打卡点、道旗、地贴及其他现场物料,我需要根据场地尺寸和观众动线确定具体位置,并与制作及搭建人员反复确认尺寸、材质、制作工艺与安装方式。主KV从屏幕视觉进一步转化为舞台背景及现场印刷物,对输出比例、打印尺寸和现场呈现效果进行调整;同时推进道旗、地贴、打卡装置等物料的制作与安装,确保线上视觉能够在实际空间中保持统一。
在执行阶段,我还参与舞台方案的询价与比价,并与施工人员沟通舞台尺寸、搭建位置、进出场条件及现场调整;根据活动流程协调灯光、舞台视觉与各功能区域之间的关系。搭建当天则需要持续根据实际场地情况确认物料位置、安装效果和临时修改,使前期策划与设计最终能够转化为可运行的活动现场。
Beyond the initial visual design, I was involved in the full production process from fabrication and installation to on-site delivery. Working across the main stage, photo check-in point, flags, floor graphics and other event materials, I coordinated dimensions, materials, fabrication methods and installation details with production and construction teams according to the spatial conditions and visitor circulation.The key visual was translated from digital graphics into large-scale stage and printed applications, requiring adjustments to scale, output dimensions and on-site visibility. I also coordinated the production and placement of flags, floor graphics and check-in installations. During delivery, I was involved in stage quotations and supplier communication, discussing stage dimensions, positioning, access and installation requirements, while coordinating lighting, stage graphics and functional zones. On installation day, I continued to review positions, finishes and last-minute adjustments on site, carrying the project from visual concept into an operational event environment.





- 舞台视觉与主KV输出Stage Graphics & KV Production
- 现场印刷与空间物料Print & Spatial Production
- 供应商询价与沟通Supplier Coordination
- 搭建与位置确认Installation & Positioning
- 灯光与现场执行Lighting & On-site Delivery
2023 开学典礼暨迎新OPENING CEREMONY & WELCOME EVENT / SEP 2023
相较于嘉年华,这一项目更强调流程、信息与正式场合中的协调。
Compared with the carnival, this project placed greater emphasis on programme structure, communication and coordination within a formal event setting.流程策划RUN OF SHOW
- 前期确认PRE-PRODUCTION↓
- 老师 / 嘉宾 / 学生协调STAKEHOLDER COORDINATION↓
- 活动流程与时间线PROGRAMME & TIMELINE↓
- PPT / 空间视觉PRESENTATION & SPATIAL VISUALS↓
- 现场执行LIVE DELIVERY
负责活动流程梳理及教师沟通,将典礼环节、视觉内容与现场执行节点统一进整体时间线。
I coordinated the event programme and communication with faculty, aligning ceremony sequences, visual content and on-site delivery within one operational timeline.空间与演示视觉SPATIAL & PRESENTATION DESIGN
将迎新视觉延展至现场打卡装置与典礼演示系统,使新生从进入现场、拍照互动到典礼观看形成连续的视觉体验。
The visual language was extended into a check-in installation and presentation system, connecting arrival, interaction and the ceremony itself through a consistent visual experience.



工作范围SCOPE OF WORK
- PLANNING活动定位 / 流程 / 时间线
- VISUALKV / PPT / Social / Print
- COORDINATION老师 / 学生 / 市集参与方
- PRODUCTION物料 / 舞台 / 空间装置
- DELIVERY搭建 / 现场 / 活动执行
两次活动让我建立了从策划到落地的完整项目经验:既能参与前期概念、流程与视觉的制定,也能推进物料制作、人员沟通与现场执行,并在不断变化的实际条件中协调各方需求,将方案转化为最终可发生的活动现场。
These two events gave me hands-on experience across the full project cycle, from concept development, programme planning and visual communication to production coordination and on-site delivery. They strengthened my ability to work across teams, respond to changing conditions and turn ideas into executable event experiences.